ABOUT
Our Team
The C4P team brings together expertise in economics, international development, ethics, supply chain logistics, communications, operations, governance and policy, sales, and of course, chocolate.
Leadership
Sergio Figueredo
Founder, CEO
Responsibilities
Bring inspired like-minded people who take the intangible cause of peace and build the infrastructure that can give it life.
What are his hobbies?
Travel, tennis, futbol, capoeira, cooking and dancing.
What chocolate would he be?
70% cacao with maracuya filling
Where can you find him?
Montreal, Canada.
Hal Whiteman
Chairman, Executive Committee
Responsibilities
Helping senior managers to make collective decisions.
What are his hobbies?
Music - performing trio benefit concerts, writing - principally short stories and family history - one branch goes back to 1054.
What chocolate would he be?
Belgian (Mary Chocolatier).
Where can you find him?
Ottawa, Canada.
Santiago Diaz
Co-Founder, VP Supply Chain Logistics
Responsibilities
Coordinate strategies and partners locally to export cacao and chocolate
What are his hobbies?
Cart racing, tennis and chocolate eating.
What chocolate would he be?
80% Fino de Aroma with salted caramel
Where can you find him?
Bogotá, Colombia.
Matt Whiteman
Co-Founder, VP Business Development
Responsibilities
(Cho)Co-pilot, developing and managing key relationships, business strategies, and projects with a wide variety of international partners.
What are his hobbies?
Producing and consuming art in all its forms, heckling the news.
What chocolate would he be?
Divine’s Raspberry Bar
Where can you find him?
Montreal, Canada.
Juliana Diaz
Co-Founder, VP Marketing & Communications
Responsibilities
Marketing, content and communication strategy, brand management, creative strategy
What are her hobbies?
Cooking and eating, music, documentaries, movies, arts.
What chocolate would she be?
70% cacao with chili and a dash of mint
Where can you find her?
Manizales, Colombia.
